Campaign Idea- 

Introducing the Call Reason feature through Bollywood style flicks with two endings - One where the call is accepted after seeing the Call Reason and one where the call is declined when there is no Call Reason.   

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My Role-  

I led the social media and digital amplification of the film along with other collaterals.

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I also wrote and featured in an influencer video as a teaser to the main campaign. (shown below)