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Collab With Dentsu Webchutney
(TA - Millenials)
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phone
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COOKIE CREDIT
2020 LOCKDOWN/QUARANTINE
TOPICAL CAMPAIGN
CLIENT: UNIBIC
The campaign idea was about giving yourself a pat on the back for accomplishing something or nothing (maybe just surviving) during the lockdown.
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The lockdown was a period when everyone struggled with the new normal, so Unibic asked people to give themselves some #CookieCredit for doing their best in these circumstances.
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